Good to Geaux: Redeaux’s Bistreaux Instagram Best Practices

Social Media has redefined how organizations and brands reach and communicate to their target audiences and markets. Generally, those who understand and implement social media best practices are the organizations/brands that experience the most success. Our goal is to provide Redeaux’s Bistreaux with best practices that yield optimum exposure, engagement and market reach, ultimately resulting in long-term market share and success.

Who is Redeaux’s Bistreaux?

To adequately communicate to our audience, we must first know who we are and what we want our audience to know about us. Redeaux’s Bistreaux is a New Orleans themed cajun/seafood restaurant in metropolitan Birmingham (Centerpoint), Alabama. Redeaux’s endeavors to bring a unique style of cajun cuisine to a geographical demographic that lacks a restaurant with this presence. From a social media perspective, Redeaux’s Bistreaux aims to maximize their youthful demographic to engage its audience in great dining experiences as well as social/entertainment opportunities to garner market share. Redeaux’s Bistreaux will center their Instagram brand/voice around a New Orleans theme. We will pride ourselves in exceptional customer service. The goal is not perfection, but it is excellence and our Instagram platform should reflect this

Photo/Video Quality (Pixels and Dimensions)

Due to the fact that Instagram is a photo platform, the quality of the photos that are posted is paramount. Our products are food and customer enjoyment, so we have the responsibility of posting quality photos of both.

Consistent Brand Voice and Tone

Much like the city of New Orleans itself, our voice and tone is one of fun, celebration and most importantly, enthusiasm surrounding great food. Each post should be inspiring (a “pick-me-up” of sorts). We use adjectives to describe our food on a consistent basis.

Proofreading prior to posting is paramount. This doesn’t necessarily mean correct spelling based on Webster’s definition, but all content/context should be intentional.

In accordance to our fun and celebratory voice, we use emojis to speak to our audience. The engagement takes a noticeable spike when we do.


Post and Timing

Social media norms indicate that the best times to post are 11:00am and 4:00pm. We abide by these norms. We also add an additional (third) daily post that’s often dictated by real-time events. Otherwise, we allow our social media manager autonomy regarding the third posting.

Tags and Hashtags

Redeaux’s Bistreaux strategically utilizes tags and hashtags to engage our audience. Whenever we mention another entity or individual, we make sure to tag them. To broaden our reach, we encourage the usage of hashtags with every post. Our standard is three to ten per post.

Recommendations: #RedeauxsBistreaux #GoodToGeaux #LetsEat #EatingAlabama #BhamEats

Captions:

We keep our captions short and sweet. We want to adequately convey our message, but we don’t want to bore our audience in the process. Think 40–80 Characters.

Influencer Support/Partnerships

An extremely beneficial opportunity for us to broaden our reach is by utilizing local influencers. This has to be intentional. It is our goal to communicate with the market that enjoys our product by way of individuals who they “know and love.” This can happen by way of video posts, image posts accompanied with a compelling caption, etc. Have fun but seek the moment.

Host Contests

Everyone loves to be a winner, especially win the prize is deemed worth it. Hosting monthly contests is a method that should be used to consistently remind our audience that we are here and ready to engage with them. It also speaks to Redeaux’s Bistreaux’s voice of being fun and entertaining.